Price it Right

PRICE, PRICE, PRICE! GET IT RIGHT OR WAIT… Some sellers desire to test the market. Perhaps their motivation for selling is not the greatest or they simply have some time before their drop dead move date. At any rate, price is generating a lot of buzz. The Wall Street Journal had a great article, “PRICE FIXING: IN THIS MARKET, SELLING A HOME REQUIRES SAVVY.” The article points out three distinct philosophies of price. “Round numbers signal prestige, while precise numbers suggest a bargain. Buyers anchor off the first digit, so $3,999 seems cheaper than $4,000.” Finally, “if you cut your asking price, make it easy to calculate the discount.”